In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say.
Pay particular attention to web portals when performing an audit
The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Focus on producing content
on Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! your site that educates and engages your prospective customers so they keep coming back to learn more. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete.
Are search volumes affected by RSS feeds
Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. The search engines focus
on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible On-site optimization is all about publishing awesome stuff in the first place.
Are search volumes affected by metrics
To a certain extent, it is not possible to attract robots. Google will
visit your site often if the site has excellent content that is updated frequently
and cited often by other sites. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Gaz Hall
, an SEO Expert from the UK, said: "Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for."
Focus on performance, user experience, and page rank
Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Links are still incredibly
important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search.