. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently.
Myths and misconceptions about duplication
When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Duplicate content is your website’s Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.
Things to avoid when dealing with webmaster tools
Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search.
This story about trust rank will haunt you forever
The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Gaz Hall, a Freelance SEO Consultant, commented: "Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information."
Don't miss out site submissions from your detailed marketing checklist
When you add a link to your website, you are inviting users to leave your site. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped.