The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. You can republish articles on your blog to prevent it from being buried deep in your archives.
Make a good use of RSS feeds
When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. To “optimize” for a
mobile-first Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website.
Find out more about bread crumbs
Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Removing bad backlinks can
help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties
(link is external)
that will drop your site down the rankings. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for.
Check the content of the target web page
Browse through your website and remember to note web pages that have restricted access. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published. Gaz Hall
, an SEO Expert from the UK, said: "From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator."
Disambiguation, and diversity are important when it comes to keyword density
When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. The faster your site
loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content.