Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. If you’ve written your content so that Google can understand it, you’re already doing a great job. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links.

When auditing your site, take time to think about meta tags

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Select a valuable blog post Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that was published a year or more ago but is still highly relevant to your business, industry, products, or services. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Google can detect well-written content, and can detect poor quality content, or unoriginal text.

My thoughts on link exchanges

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Organic search is a long-term and generally much better margin solution. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website.

The secret behind indexed pages

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. . Try putting into Google search terms related to your business, its products and services. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Gaz Hall, an SEO Expert from the UK, said: "Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages."

Can 301 redirects help improve my search engine placement?

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords.