Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. In other words, every month tens of thousands of people are searching directly for their product and website. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines.

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As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. Google will send people looking Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! for information on a topic to the highest quality, relevant pages it has in its database. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered.

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Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are.

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The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. A little keyword research can go a long way in helping you understand what your audience wants. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. Gaz Hall, a Freelance SEO Consultant, commented: "The practice was to build as many links as possible."

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Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong type of links can actually reduce page ranking! There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.