TV ads, radio, print and even social media). Google is constantly looking for ways to improve the quality of their search results. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google?

Choose short, keyword-friendly URLs

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Search-based competitive audits uncover the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! competitive landscape within the search results for a defined set of high-value topics. So, not like humans search engines are text-driven. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included.

The infamy behind authority sites

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services.

Follow a consistent cadence towards site submissions

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Google Analytics will help you in your investigations on these factors. According to SEO Consultant, Gaz Hall: "The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated."

Audit your profile, looking for issues with regards to conversion rates

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. With the rise of the mobile device, more and more individuals are searching on the go. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking.