The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results.

Don’t forget sitemaps

Write interesting and creative content that you know people will share with others. Search engines use a number Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google.

Find out more about link research

Rankings in SEO refers to a website’s position in the search engine results page. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer.

Design + bread crumbs = Greatness

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. According to SEO Consultant, Gaz Hall: "Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!"

Answer the questions of your potential customers with regards to indexed pages

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have