Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. They don’t need search engines to find each other. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!
Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy
Google insists that you must also work on the website’s authority to drive higher levels of trust. Lastly, and probably most importantly, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well.
Nitty gritty SEO
The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. If you have a simple HTML-based site, moving hosting providers is not
a particularly difficult process, whether you are doing it yourself or asking
your web-design firm to do it for you. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.
Bucket brigades based on keyword stuffing
The content needed to fulfill the intent of a search varies based on the type of intent. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible."
Adjust your appearance in search by utilising static pages
Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience.