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Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research.

Takeaway tips for meta tags

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Google will show less information Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.

Understanding the rationale behind providing value

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. You will not be able to control when Googlebot and other search engine spiders visit your site. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on.

Random musings on Google algorithms

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Gaz Hall, a Freelance SEO Consultant, commented: "Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool."

A focus on anchor text to benefit search engine placement

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality.