If search users commonly misspell a keyword, you should identify and use it. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping...

Google ranking factors can be affected by Google algorithms

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Analyzing your competitor’s website could Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Things about 301 redirects you have to experience yourself

The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts.

Reasons that people rely on RSS feeds

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Gaz Hall, an SEO Expert from the UK, said: "Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources."

A do-it-yourself guide to SEO

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it.