The balance of art and science that’s called for varies for every new project. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in …

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern …

Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they’re searching for. On the Internet, people tend to scan text rather than …

The easier it is to read your content, the more likely it is that your readers will share it. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to …

When you read about similar or overlapping areas every single day, you start to spot patterns. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. When people conduct research, they …

Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Growth hackers extend beyond marketing into product development, because user retention is a …

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Including a Contact Us page on your website and …

SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website …

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Ensure that your site is …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Content serves as a much better citation than a sales page. Some people will purchase SEO purely …

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Fast forward a few years and Mobilegeddon hit the internet. If you have an online business …

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to …

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect …

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. While many assume duplicating …

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Before you can optimize your website, you have to know what you are optimizing it for. All those people walking around in Times Square day and night by …

One of the most important factors to consider when looking at a potential link is its relevancy. ‘Duplicate content’ on your own website is not necessarily ‘copied content’ Duplicate content is a normal churn of the web. My guess is that these strategies will eventually be discovered by Google, and …

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search engine optimization or search engine optimization is the process of improving the visibility of a …

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Get your website reviewed by a popular and authoritative review site. Unpaid reviews …

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. There’s no actual “hacking” happening in growth hacking, unless the …

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. It …

Search engine optimisation is always evolving. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Using hidden text or hidden links is a black hat …

The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. Digital marketing professionals understand the importance of SEO and …

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. It is important that you …

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Search engines use automated programs called …

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Many web pages prohibit access to online users if cookies …

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it …

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you follow the best practices for marketing your business …

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The …

I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Creating content is an art …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. If you hire a SEO firm who does not …

If you have a multiple site strategy selling the same products – you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Titles for your pages should be a good summary of the content that is …

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and …

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? your home page or blog listing pages). Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. With Google's mobile-first index, mobile web pages …

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you are using some paid services to get links to your site, you are likely going …

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. No high quality blog would accept your guest …

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. It’s fairly easy to spot an online review written by an …

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Not only will you have your current customer base, but you can passively accrue …

They don’t function like us and therefore will not understand and categorize websites the same way. Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and …

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating …

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts …

The content needed to fulfill the intent of a search varies based on the type of intent. Some lasts a year or two. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to …

Develop SEO-enabled content from creation that is ready to deliver across all devices. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Google’s PageRank algorithm in 1998 was a big step forward in …

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The problem is, not all backlinks are the same. A large and authoritative …

Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Create a list of your closest competitors. Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search …