One important aspect is search queries

The balance of art and science that’s called for varies for every new project. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in …

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The latest trends in javascript

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern …

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Measure and Improve by paying attention to hits

The easier it is to read your content, the more likely it is that your readers will share it. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to …

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To get fast rankings, you need SEO

When you read about similar or overlapping areas every single day, you start to spot patterns. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. When people conduct research, they …

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Lessons I've learned from text links

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Growth hackers extend beyond marketing into product development, because user retention is a …

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Do-Not dump the anchored links with keywords

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Including a Contact Us page on your website and …

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See what keywords you already rank for

SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website …

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Using traffic estimation tools in conjunction with page rank

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Ensure that your site is …

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Why has content been so popular?

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Content serves as a much better citation than a sales page. Some people will purchase SEO purely …

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Make it sufficiently broad in terms of quality

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Fast forward a few years and Mobilegeddon hit the internet. If you have an online business …

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Make your existing pages longer

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Discover the connection between user experience web 2.0

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to …

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Design + static pages = Greatness

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect …

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Reasons why you cannot learn organic links well

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. While many assume duplicating …

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Unexpected ways domain authority can impact your marketing efforts

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search engine optimization or search engine optimization is the process of improving the visibility of a …

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Use Alt Tags Intelligently To Optimize Images

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Get your website reviewed by a popular and authoritative review site. Unpaid reviews …

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Takeaway tips for search queries

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. There’s no actual “hacking” happening in growth hacking, unless the …

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How Google's Semantic Search Will Change SEO

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. It …

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The steps needed for putting blogs into action

Search engine optimisation is always evolving. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Using hidden text or hidden links is a black hat …

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Things your competitors know about indexed pages

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. It is important that you …

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Lessons I've learned from domain authority

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Search engines use automated programs called …

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Make a good use of web 2.0

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Many web pages prohibit access to online users if cookies …

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Links are glue

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it …

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Go long-tail and forget anchor text

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you follow the best practices for marketing your business …

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How to learn about page impressions in a few hours

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience …

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The worst advice I've heard about search engine spiders

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. If you hire a SEO firm who does not …

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The steps needed for putting cloaking into action

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and …

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On-page SEO principles

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? your home page or blog listing pages). Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

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Find out more about splogs

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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What's the story about domain authority

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. With Google's mobile-first index, mobile web pages …

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Most sites don't need to resort to Black Hat SEO

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you are using some paid services to get links to your site, you are likely going …

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Types of site changes brought on by canonical URLs

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. No high quality blog would accept your guest …

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Make site submissions your centre of attention

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. It’s fairly easy to spot an online review written by an …

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Never underestimate the influence of walled garden sites

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating …

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Is this the end of meta tags as we know it?

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts …

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Write a keyword-rich introduction about LSI

The content needed to fulfill the intent of a search varies based on the type of intent. Some lasts a year or two. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to …

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Pay attention to organic links

Develop SEO-enabled content from creation that is ready to deliver across all devices. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Google’s PageRank algorithm in 1998 was a big step forward in …

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Toxic links and their cure

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The problem is, not all backlinks are the same. A large and authoritative …

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